United States Marine Corps account records, [ca. 1960]-2000.

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United States Marine Corps account records, [ca. 1960]-2000.

http://www.worldcat.org/oclc/51301475

Primarily consists of brochures and other collateral literature for Marine Corps recruiting ([1970s]-2000), as well as scripts of radio and TV commercials ([1960s]). Radio scripts include those for the program "Spectrum USA" ([ca. 1964]), which included a series featuring major U.S. colleges and universities (Duke University among them). Also includes print ads; several PSA photoboards; a Thompson Total Branding plan for the USMC; and one VHS videocassette. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. (02-189).

750 items (1.7 linear ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7637590

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 4 Entities related to this resource.

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

J. Walter Thompson Company. Atlanta Office.

http://n2t.net/ark:/99166/w6kq4d0t (corporateBody)

The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies. From the description of United States Marine Corps account records, [ca. 1960]-2000. (Duke University Library). WorldCat record id: 51301475 ...

United States. Marine Corps

http://n2t.net/ark:/99166/w6pp2x8f (corporateBody)

The U.S. Marine Corps was established on November 10, 1775. From the description of Papers, 1933-1945. (Naval War College). WorldCat record id: 754107146 The history of the Marine Corps Navajo Code Talkers dates from 1942-1945. In 1942, a white man by the name of Phillip Johnston, who had lived on a Navajo reservation for many years of his life, conceived an idea that he thought might help the war. He believed that the Navajo language, a verbal, rarely-written language, coul...

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...